Hyundai Motor receives recognition for outstanding innovation and successful branding strategy

Νίκη για τη Hyundai στο Ράλι Ισπανίας
Οκτώβριος 30, 2019
Δυναμική παρουσία της HYUNDAI στην Έκθεση «ΑΥΤΟΚΙΝΗΣΗ Anytime 2019»
Νοέμβριος 5, 2019
  • Hyundai Motor ranked 36th out of 100 enterprises in overall brand ranking and remains in the top 40 companies for brand value for fifth consecutive year
  • Interbrand positively assesses Hyundai’s “investments in future mobility and efforts to enhance its brand image”
  • The automaker also received an Effie Award for its “Hard work works” campaign 

Offenbach, October XX, 2019 – Hyundai Motor has shown continuous growth of global brand value as it secures its place within top 40 global companies for five consecutive years. The company has shown a strong increase in global brand value, to rank 36th on Interbrand’s Best Global Brands 2019 Rankings and sixth among automakers on the list.

According to Interbrand, the brand value of Hyundai Motor Company has risen 4.6 per cent from 2018 (USD 13.5 billion), reaching USD 14.1 billion.

Since entering the ranks of the top 100 companies in terms of brand value in 2005, Hyundai Motor has remained in the top 100 for 15 consecutive years. Starting from 2005, the company has seen its ranking rise 48 steps and its monetary brand value rise by USD 10 billion, achieving significant improvements overall.

New Hyundai Tucson campaign recognised with Silver Effie Award

As a further testament to Hyundai’s success, the “Hard work works” campaign for the New Hyundai Tucson was recently recognised with a Silver Effie. The video features a man in his mid-30s taking care of his daily responsibilities in his New Tucson. His hard work is rewarded by recognition at work and a happy family at home. While to bystanders he appears lucky, the viewer knows this “luck” is actually the result of his hard work.

The Effie Awards Europe is considered to be the gold standard in marketing communications effectiveness. The simplicity of the message, as well as its relatability for Hyundai customers, contributed to the success of this marketing campaign.

“These rankings and awards demonstrate just how far Hyundai has progressed, from a fast follower to an industry leader among automotive manufacturers,” said Andreas-Christoph Hofmann, Vice President Marketing and Product at Hyundai Motor Europe. “Our innovations in eco mobility in particular set us apart from our competitors and establish us as a pioneer in the industry. We are pleased to see that our efforts have been fruitful and our progress is being recognised. We will further widen our focus to present the Hyundai brand and the company’s background.”

Hyundai looks back to its roots in a new, brand-based marketing campaignWhile previous marketing campaigns, including “Hard work works,” tended to be product focused, Hyundai has recently implemented a new, brand-based approach in Europe. This new strategy focuses on Hyundai’s past, present and the brands future direction. An example of a recent brand-based approach is the “Progress” campaign, which launched in summer 2019. The campaign, under the motto “Next Awaits”, focuses on Hyundai’s evolution from its industrial roots to a leader in future mobility. The company considers this the culmination of its willingness to take risks and to lead where others follow.Hyundai receives Red Dot awards for innovation, brand management

Aside from the aforementioned developments, Hyundai’s own effort to revamp its brand capacities is also one of the reasons for its high placement on the Interbrand’s Best Global Brands 2019 Rankings. Last year, the company, as South Korea’s first automaker, received the “Red Dot: Brand of the Year 2018” award, which is given to a brand that has created innovative design solutions on a very high level and recognises its design quality, as well as decisiveness in brand management. As part of the award, Hyundai collected four Red Dots and three “Red Dot: Best of the Best” distinctions together with several agencies.

About Interbrand

The brand consulting firm Interbrand, which is recognized worldwide for its authority, conducts an annual evaluation of major global brands to release the Interbrand’s Best Global Brands Rankings. Each brand’s present value is arrived at following a comprehensive assessment of its fiscal and marketing operations, which are used to calculate its future revenue.